What’s your WHY?
Imagine for a second that you were in a conversation, or an interview and you were asked the question- What is your WHY? How would you respond? Would your answer explain why you do your job or had taken that specific career path? When asked this question, most people immediately begin by talking about their work and sharing what their job is all about. If you did this, you would be wrong, but you’re not alone. The What is your WHY question,” is not meant to uncover why you do your job. Instead, it is intended to have you think about the deep-seated reason that motivates you to get out of bed each morning (not money). Your WHY speaks to the purpose for which you were created, the thing you are most passionate about, or the role or contribution you play in the lives of others and the world around you. So, what is your WHY?
Writing in his book ‘Start with Why’ Simon Sinek explains that, while every one of us has a WHY, a reason for being, not all of us know what it is, or are able to clearly or confidently articulate it. Sinek explains that, knowing your WHY, and being able to communicate it clearly, is a game changer and differentiator between highly successful and inspiring people and companies and their less successful or inspiring counterparts. He further adds that knowing our WHY, help us to wake up inspired to go to work and come home at the end of the day feeling fulfilled by the work we do. Knowing our WHY, provides us with the ability to inspire and influence people and enlist their support and loyalty. And the people who know their WHY, are driven by a purpose and a cause that enables them to push past their disappointments and mistakes to do what they believe they are called to do. Therefore, do you know your WHY?
Start with WHY!
In Start with Why, Sinek uses the “golden circle model” “to explain that every organization, every person regardless of their industry operates on three levels – what we do, how we do it and why we do it. What we do refers to our job/role, products, or services we sell. The how we do it is related to what makes us different from our competitors and stand out in the crowd.” Sinek (2017) argues that once you understand your WHY, the better able you will be to express what makes you feel fulfilled and satisfied, and to better understand what drives your behavior when you are at your best. Knowing your WHY enables you to be more intentional about the choices you make for your business, career, and your life. Knowing your WHY, allows you to work with purpose, and to do things on purpose, to achieve your goals and create the life you want or desire. And when you do that, Sinek explains that you will have a point of reference or road map for everything you do going forward.
For as long as I can remember, I have always had a passion for leading, learning, sharing and engaging with others. And when I look back at my life over the years, transitioning from childhood to young adulthood, whether it was student leadership, speech, drama or debating clubs, I can see many clear examples of me always being involved in activities that gave me many opportunities to influence others, use my voice, share ideas, and help others. While I didn’t always know my WHY, this passion led me to my first teaching opportunity where I tutored undergraduate students on campus while pursuing graduate studies. And it would later help me transition to my first professional role, where I facilitated adult learning with working professionals who were seeking to improve their knowledge and skills through lifelong learning, education and professional development.
Today my journey continues, and I know that my WHY is to “lead, learn, engage, and develop people wherever I go.” Therefore, I am passionate about helping people grow and develop to become a better version of themselves- personally and professionally. As a result, I use my skills, lessons, experiences to share insights and resources to help others navigate their own journeys towards personal and professional development and to impact their world for good. It is this bigger purpose that motivates me to write this Blog even when I doubt anyone will read it, or to start a YouTube channel even though I questioned if anyone would find the content useful.
It is also this same WHY that drives me to volunteer at my daughter’s school, at church, at work and to pay it forward and serve my community. And in my day job, this strong belief drives my commitment to working collaboratively with others, to continue to bravely ask the hard questions that challenges the status quo and to share ideas and suggestions for new initiatives (Even when they are not approved or implemented.) And at the end of the day, this bigger purpose helps me to find meaning and fulfillment in my life.
So, how can you find or discover your why?
Find Your Why!
To discover your WHY, the authors of Find Your WHY offers up several strategies that organizations, teams and individuals can use for their WHY discovery. For individuals, they suggest that you work with a partner (preferably not a loved one or friend) to follow the three-step process below to develop your WHY story that will help you discover and articulate your WHY:
Step 1- Gather Stories and Share them: According to the authors, “each of us has only one WHY. Our WHY is an origin story which we can develop by looking at the most significant experiences in our lives, the people who influenced us, the highs, and the lows to identify the patterns. Our WHY is not a statement about who we aspire to be, it expresses who we are when at our natural best. And this helps us to identify and play to our strengths (See previous post and video).
Step 2- Identify Themes: As you reflect on your defining life experiences and share your stories with your partner, notice the themes and insights about yourself about yourself that you may never have expressed before. As the process unfolds, the themes will get bigger and more important.
Step 3- Draft and Refine a Why Statement: According to the authors, your WHY story should culminate in a WHY statement that starts with TO________SO THAT___________. The first blank represents the contribution you make to the lives of others and the second blank represents the impact of your contributions. Your WHY statement should be simple, clear, actionable. It should also focus on the effect you will have on others and expressed in positive language that resonates with you. For example, my WHY statement is: To Lead, Learn, Engage and Develop People Wherever I Go, So That they can grow and develop to become a better version of themselves (personally and professionally) and impact their world for good.
Finally, I have seen individuals struggle with feeling a lack of self-worth, direction, and fulfillment with their lives because they didn’t know their purpose or how to discover it. Knowing your purpose will help you to stay committed to your beliefs, focused on your goals when you face setbacks, or are struggling to find the motivation to continue. So, if you or someone you know is finding it difficult to determine their WHY, find someone to help you take the time to use the three steps mentioned to start your process of digging deep . The process will help you to uncover the moments when you have been at your best and the defining life experiences that shaped you and influenced the person you have become. And as you do so, I hope you find your WHY and discover a new and more powerful reason for getting out of bed each morning and leave a legacy you can be proud of.
Until next time, Remember, It’sALearningLife!