At a surface level, telling someone to just be yourself or be authentic might seem like solid, and great advice. But this advice can be confusing on many levels, and it raises a ton of questions. Afterall, which self are you advising them to be? Is it their past self, their today self, or their aspirational self (the better version of ourselves) that each of us hope to one day meet? What if they haven’t yet figured out who they are or want to be?